Shiseido Life Quality Beauty Center

Japanese

“The power of makeup” Something only Shiseido can do

We believe that “the power of makeup” can help our customers, and even heal their heart.

We received the following letter from a customer
who visited Shiseido Life Quality Beauty Center for makeup advice.

I felt very uneasy about putting makeup on a spot on my forehead, which looked like a brown stain.
Because, for the past 20 years, I could not hide the spot very well with any product—no matter how much coverage it provided.
This time, the staff member who assisted me put her heart and soul into doing my makeup, getting the most of the spot, and making me look pretty.
As a result, I was able to smile, with my forehead exposed, for the first time. Thanks from the bottom of my heart!
I want to tell those who are suffering. I'm really thankful.(Woman in her 60s, brown spot on her face)

Like her, many customers are pleased with Shiseido Life Quality Makeup (SLQ makeup).
The beginning of our effort dates back to 1956, when our "Spots Cover" was first released.
This product was developed with our aspirations to “do something only Shiseido can do,” for people who were distressed by keloid scars resulting from war in Hiroshima and Nagasaki. This product still remains as a record in the 100-year history of Shiseido.

Since then, for roughly 60 years, Shiseido has always been engaged in activities that support people with serious skin concerns with “the power of makeup” and strived to resolve various skin troubles. We find great joy in helping our customers’ every moment of their lives with the power of makeup, knowing that our customers value our services.

If you have a serious skin concern that you cannot confide to anyone, maybe makeup can resolve it.
Please first feel free to consult us.
We, all Makeup Carists, will be looking forward to assisting you.

various skin troubles