Shiseido Life Quality Beauty Center

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Shiseido sets up a booth
at the “15th With You Tokyo – Thinking about breast care with you”
organized by the With You Tokyo Executive Committee

On Sunday, October 23, 2016, Shiseido Life Quality Beauty Center set up a booth at the “15th With You Tokyo – Thinking about breast care with you,” which was organized by the With You Tokyo Executive Committee at OMURA Susumu & Mieko Memorial St. Luke’s Center for Clinical Academia (Tsukiji, Chuo-ku, Tokyo).

This time, the event was held under the theme of “What is pure support?” to facilitate learning and a genuine exchange of opinions among patients, their families, and people across many different fields who support patients, with the aim of enriching overall care in order to improve the QOL of patients with breast cancer as well as their families.

On the day of the event, patients and their families, doctors, nurses, and other medical staff visited the venue to participate in the event.

* QOL = Quality of Life

At our booth, we introduced how to use makeup to cover changes in appearance, such as skin color change and loss of eyebrows and eyelashes, due to side effects of radiation therapy and anti-cancer therapy for breast cancer.

Introduction of skin color correction using Perfect Cover Foundation
  • ●Introduction of skin color correction using Perfect Cover Foundation
Introduction of how to draw eyebrows at the time of hair loss
  • ●Introduction of how to draw eyebrows at the time of hair loss

Here are the voices of people who visited our booth

Related links
  • ●I learned that the pigmentation, which has bothered me all this time, can be covered with such ease. By covering it up, both my skin and heart felt lighter, making me want to go out. (Patient)
  • ●The Appearance Care Book for Cancer Patients describes how to draw natural-looking eyebrows so easily that even I, who am not good at doing makeup, can understand it. I think I might be able to draw them too. (Patient)
  • ●Introduced to cover makeup, patients having concerns about hand and face pigmentation or dullness can engage in their treatment with peace of mind and go about their daily lives positively. Cover makeup will grow into an area that attracts more and more attention in the future. (Healthcare professional)
Burn marks and scars, skin graft scars, and various appearance changes due to cancer therapy

At Shiseido, we call makeup for people with serious skin concerns “Life Quality Makeup,” and provide makeup advice across the country addressing various appearance changes. Please feel free to consult us.

* As for the correction of balance in cases of cleft lip and palate and facial palsy, advice is only available at the Shiseido Life Quality Beauty Center in Ginza, Tokyo.

For people with serious skin concerns
For people with appearance-related concerns due to cancer treatment
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